Market Research

OUR TEAM STARTS WITH RESEARCH

MARKET RESEARCH

Definition, landscape assessment and segmentation
Opportunity mapping and value chain profile
Channel, supply chain and route-to-market analysis
SWOT analysis of market (size, potential for growth, drivers, etc.)
Market/segment attractiveness, feasibility to serve
Forecasting, market drivers and key performance indicators
KPI and opportunity tracking programs

COMPETITOR RESEARCH

Audit of competitor positioning, strengths and weaknesses
Examination of competitor offerings and fit to customer/segment needs
Pricing, margin and rebate benchmarks
Quality and performance tracking of competition by product line
Customer experience performance and views of competition
Methods and opportunities to help you develop competitive advantages

CUSTOMER RESEARCH

Customer segmentation and prioritization
Customer needs and value driver analysis
Advanced customer analytics linking external data to sales and profit performance
Defining the ultimate customer experience for your product and service
Customer acquisition maintenance strategies
Customer value and performance tracking programs
Product innovation testing and adoption planning
Brand value definition and tracking

STRATEGIC INSIGHTS FOR SUPERIOR OUTCOMES.

Proprietary Research Insights

Today’s connected world produces a lot of information, but most are not sufficient or reliable. We apply rigor to gather the facts, and we tell you what they mean, so you can make the right decisions for your company.

Advanced Data and Analytics

We know the intelligence requirements for business decisions and how it differs from basic data. We apply meaningful analytics to discover opportunity.

Informed Opinion and Advice

With over 5 decades of research, analysis and client solutions in these markets our teams provide meaning beyond the data and confidence to your most critical decisions.

Certainty in Decision Making

Imagine having the best data delivered by an advisor with decades of industry experience who can engage with you in processing and defining the best path forward for your business.

RESEARCH GUIDES YOU TO OPPORTUNITY.

Integrate customer voice and your competencies into unique selling propositions and competitive positions.
Identify optimal market matrix and segment portfolio alignment for success.
Develop a strategy and action plan to help you compete.
Create actionable frameworks for growth through share gain.
Improve supply chain performance and optimize price management.
Profile and customer pursuit/conversion strategies among target segments.